6 THINGS NOT TO SETTLE FOR WHEN GOING BLONDE November 17, 2016 14:19

Whether you choose platinum, butterscotch, bronde or any other shades of blonde in between, going blonde is bound to give you an extra bounce in your step.

You’re not rocking just any haircolor any more—you’re rocking the most eye-catching haircolor out there. Expect to attract more attention everywhere you go, whether it’s from people on the street, potential Tinder matches, the Instagram community or possibly even that cutie down the hall you’re always running into.

To pull off such an iconic color without sacrificing the health and look of your hair, effort is required to maintain color.

Going blonde, even if it’s just with highlights, is a big commitment, but fortunately, there are ways to deal.

Just like you would never settle when making decisions for your career or love life, don’t settle when it comes to achieving the blonde hair of your dreams—not just in terms of color, but in terms of shine, strength and softness as well.

Below, check out how to colour your hair blonde and cleverly get around some common negative effects.

1. WEAKENED HAIR STRANDS

ph-Bonder

Worried about how to go blonde without sacrificing the strength of your strands? That’s where Redken pH-Bonder comes in. Redken pH-Bonder is a new, two-part service with an at-home retail component that focuses on balancing pH and protecting bonds. In its first step, the #1 Bond Protecting Additive works to keep hair fibers strong from within to reduce breakage. To get your hair in on the fiber-strengthening action, speak to your colorist about using pH-bonder during your haircolor service.

2. DULLNESS OF COLOUR

Part of the allure of any haircolor is the show-stopping shine. As part of the pH-Bonder system, the #2 Fiber Restorative Pre-Wash Concentrate focuses on smoothing the hair cuticle, thereby promoting shine, softness and strength following the color treatment—and who doesn’t want that?

Another way to keep blonde hair glossy is by spritzing a shine spray, and concentrating it on the ends, which tend to be the driest parts of the hair. Redken's Glow Dry Style Enhancing Blow Dry Oil, a protective, ultra- lightweight oil that reduce blow-dry time and adds time for fast, easy style, leaves hair feeling airy and silky without weighing the hair down. Try to resist running your fingers through your hair after applying this!

3. FADING COLOR

Chances are, while you’re sudsing up your hair to remove dirt and oil, you’re also at risk of your hair getting brassy or dull. You can help your hair by keeping washing to a minimum—every 2 or 3 days. In between hair washes, get chummy with a dry shampoo. Redken Pillow Proof Dry Shampoo degreases oily roots so you can choose not to rock the wet hair look on no-wash days.

On hair washing days, consider going for sulfate-free shampoos or use products specifically designed for shades of blonde with color-treated hair like Redken Color Extend Magnetics Shampoo and Conditioner. They’re crafted to be as gentle as possible on your hair without fading your color.

4. POOR SCALP HEALTH

The hair lightening and haircoloring process to achieve different shades of blonde can be tough on your scalp. Get your scalp back on track without losing color or shine with a few easy, at home tips. For instance, post shower, consider letting your hair air dry to avoid removing even more moisture. Products such as One United help you stay shiny without a blow dry. Or skip washing your hair altogether and use a dry shampoo to maintain the natural oils your recently color-treated scalp needs. You can also apply tea tree oil to your scalp for quick, calming relief.

5. BRASSINESS

Going from a very dark black or brown haircolor to a very pale blonde color, mineral deposits from your swimming pool or shower, and using the incorrect hair products are all factors that might lead beautifully blonde hair to turn brassy.

The Shades EQ glossing service, which features a demi-permanent, no-ammonia haircolor, will revive faded haircolor, add shine and correct hair that’s turned brassy.

For a quick fix at home, you can opt for hair products with a purple tone to neutralize the yellow in blonde haircolors that have turned brassy. (Cue the flashbacks to elementary school art class.) Redken Blonde Idol Custom-Tone Conditioner Violet has an adjustable dial so you can dispense just the right amount of purple-toned product for your hair, depending on factors such as how long it’s been since your last hair colour service. Apply it to damp hair, wait 3 to 5 minutes, and then rinse it out. For the ultimate in colour maintenance check out Fabulous Pro customisable take home hair care

6. DRYNESS

To replenish moisture that may have been taken away from your hair during the coloring process, a deep conditioning treatment will give your hair some much-needed TLC. Sit back, relax, apply a hair mask, and a sip a glass of wine while you’re at it. Redken Color Extend Magnetics Deep Attraction Mask works to maintain your haircolor while strengthening the hair fiber to leave hair feeling soft.

Now that you know how to dye your hair blonde and handle the negative effects, you can explore different shades of blonde with ease. If you want to be even more adventurous without the commitment of permanent dye, Redken New City Beats allows you to experiment with 12 New York City-inspired vibrant, fantasy colors, including a bright yellow called Yellow Cab. If you change your mind about the color, it’s all good, since it only stays true-to-tone for up to 12 shampoos.

For more information on how to go blonde, check out Redken’s salon finder, Lookbook and list of salon services. As you’ll see, your options for blonde haircolors are pretty much endless.