What's New In Haircare? March 01, 2017 12:31

Hair has different needs at different levels—from the root to the core/mid-lengths, to the tip. Now for the first time, Redken addresses each of these needs with smart, targeted customized technology: the new RCT Protein Complex. 

A smart, multi-targeted delivery system, the exclusive new RCT Protein Complex has 3 proteins that attract to where the hair needs them most, delivering custom nourishment to the root, the core and the tip. 

COLOR EXTEND MAGNETICS MEGA MASK

A two in one hair mask that is both a treatment + care extender designed specifically for your the colour care of your colour-treated hair.

A dual chamber mega mask intended to provide deep, intense conditioning, and a care extender to provide ultimate vibrancy that lasts up to 3 washes. Part of the SMART Haircare family, the Color Extend Magnetics Mega Mask for the colour care of colour treated hair has the power of the RCT Protein Complex.

A smart, targeted delivery system, the exclusive new RCT Protein Complex treats hair from the root to the core to the tip, giving all 3 levels the custom nourishment they need.

BENEFITS

Dual chamber design includes 2 different formulas to provide ultimate vibrancy

Captures colour for 4 weeks of vibrancy and radiance when using system of Sulfate-Free Shampoo, Conditioner, and Mega Mask

How To Use

Use every 3rd wash or whenever intense conditioning is needed

After shampooing, apply to towel-dried hair

Leave on 3-5 minutes, rinse thoroughly

ALL SOFT DEEP CONDITIONING MEGA HAIR MASK FOR DRY HAIR

A two in one hair mask that is both an intense conditioner + care extender designed specifically for your dry, brittle hair.

A dual chamber mega mask intended to provide deep, intense conditioning, and a care extender that lasts up to 3 washes. Part of the SMART Haircare family, the All Soft Deep Conditioning Mega Mask for dry hair has the power of the RCT Protein Complex to restore softness, shine and suppleness.

A smart, targeted delivery system, the exclusive new RCT Protein Complex treats hair from the root to the core to the tip, giving all 3 levels the custom nourishment they need.

BENEFITS

Dual chamber design includes 2 different formulas to provide ultimate vibrancy

Provides 15x more conditioning*

Restores softness, shine, and suppleness

How To Use

Use every 3rd wash or whenever intense conditioning is needed

After shampooing, apply to towel-dried hair

Leave on 3-5 minutes, rinse thoroughly

EXTREME STRENGTHENING MEGA HAIR MASK FOR DAMAGED HAIR

A two in one strengthening hair mask that is both a treatment + care extender designed specifically for your damaged hair.

A dual chamber mega mask intended to provide deep, intense conditioning, and a care extender that lasts up to 3 washes. Part of the SMART Haircare family, the Extreme Hair Strengthening Mega Mask for damaged hair has the power of the RCT Protein Complex to make your hair stronger.

A smart, targeted delivery system, the exclusive new RCT Protein Complex treats hair from the root to the core to the tip, giving all 3 levels the custom nourishment they need.

BENEFITS

Dual chamber design includes 2 different formulas intended to provide deep conditioning

Fortifies hair to be 15X stronger*

How To Use

Use every 3rd wash or whenever intense conditioning is needed

After shampooing, apply to towel-dried hair

Leave on 3-5 minutes, rinse thoroughly

All Masks Contain

ACTIVE RCT PROTEIN COMPLEX

SOY PROTEIN Helps add structure by sealing in moisture and boosts body.

ARGININE Helps condition hair by stimulating the scalp.

SEPICAP Helps restore the look of ends.