Ask the Experts: Permanent Hair Straightening July 11, 2018 15:00

Koji Hirota – Morgan & Morgan Hair Collective's Straight Therapy Specialist

Permanent Hair Straightening (also known as chemical straightening or Rebonding), is as the name suggests a service to make your hair permanently straight but it also improves the softness, reduces the bulk and improves the shine of your hair

Basically what this Straight Therapy service does is resets the hair to take a new shape (straight). This is achieved by first perming the hair and then setting the straight hair with a flat iron. The process generally takes 3-4 hours but can take longer, depending on hair type, length, and thickness, so the price will vary from client to client.

Permanent Straightening requires the skills of an expert and you need an experienced stylist who takes their time to do this correctly to achieve perfect results. After this process, hair is straight, silky and shiny, and it even stays manageable in humidity and during a workout.

An experienced professional will ensure that hair that has been chemically straightened is left in excellent condition and is shiny soft and smooth


Does permanent hair straightening work for everybody?

Yes, as long as the condition of the hair is suitable (not overly coloured or sensitised to begin with) all natural curls can be smoothed and straightened

How long does permanent hair straightening last?

It depends on your hair type, the tightness of your natural curl, and hair length, the new growth will need to be treated in approximately four to six months. In other words, it’s roughly 2-3 times a year.

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